Jacket Copy Criticisms

A few weeks ago I had a little fun deconstructing a 1-Star Review. This week’s deconstruction has been less fun. In order to finalize the print version of RINGS, I’ve been writing and rewriting back cover copy.  For those of you interested in the nuts and bolts, here are a few iterations and my associated criticisms:

(Or you can just skip to the end to see the final draft. . .)

JACKET 1 (DIGITAL)
Mr. Steep’s bad night has been put to bed: the dart game is finished, the assassins have gone home, and most of the fires are out. But the morning after is no cup of tea either. For one thing, Magnus still can’t see straight. Add to that a dress shop burnt to the ground, two hyperactive teens,  and Lucinda’s awkward attempts to nurse Magnus back to health, and Teacup begins to wonder if he shouldn’t just stay in bed . . .

Humorous, but doesn’t tell what the story is about. There’s no discussion of the action or intrigue, no real question begged, and the stakes are low. It’s also inaccurate.  Not all the assassins are gone. . .

JACKET 2
Mr. Steep’s bad night has been put to bed: the dart game is finished, the assassins have gone home, and most of the fires are out. But Pale Tom’s ghost  isn’t about to let Teacup off easy.  He’s left a breadcrumb trail to follow, and plenty of “pointy” reminders to keep Teacup on track.

Can Teacup survive long enough to unravel the mystery?

This teaser isn’t great, but the “ghost message”  has promise. It also raises the stakes from “hyperactive teens” to “death is on the line.”  🙂 But the “pointy reminders” bit is confusing and easily misread. Ooops!

JACKET 3
Teacup didn’t go to bed dreaming of ways to antagonize the assassins’ guild. In fact, he barely got any sleep at all, thanks to the town drunk humming lullabies on his back porch all night.

But when he gets up in the morning, the dark guild is after him, and his only hope of survival is following a breadcrumb trail left by the one of the Nightshade’s own best and brightest. . .

Establishes that Teacup has (1) antagonized the assassins’ guild  and (2) gotten very little sleep. It also hits on the novella’s core theme: stay alive while learning about Pale Tom’s legacy. Not much in the way of context though. . .

JACKET 4
Teacup didn’t go to bed dreaming up ways to irritate the deadliest guild in Teuron. But he never planned to be a thief either, and now the Nightshades have it in for him.

There’s a breadcumb trail to follow, but no evidence suggesting the best way to make amends: agreeing to use his own considerable skills to the guild’s advantage, or convincing his teenage kids to stop trying to resurrect his dead wife’s cobble shop, or surrendering a still blind paladin to the dark guild’s twisted brand of justice.

And the Nightshade’s aren’t the only ones trying to kill Teacup. . .

Establishes that Teacup is a reluctant thief, that he has a job to do, and that the assassins’ guild isn’t the only enemy to worry about, but makes false promises. Teacup won’t be making “nice” with the Nightshades.  Overall, a bit too complicated.

JACKET 5
Teacup thought one good deed was safe enough.

He was wrong.

With a house filling up with uninvited guests and a death-mark  on his head, he’s beginning to wonder if Pale Tom might have put a little more in that death-curse than just the traditional ever-burning flame.

Short. Ironic.  Mildly funny. Nods to a bit of magic, but doesn’t give a new reader much to go on.

Join the fun. Was there something in the analysis above that you disagree with? Ed, Alisha, Cami, Ralph, and Victor shared their thoughts earlier this week.

FINAL VERSION

Cat

Jacket Copy Criticisms

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